My life in advertising began as a direct marketing copywriter at TBWA. After a few years, I moved to DDB to gain further experience and proficiency in ATL. This led to me several national and international awards and eventually to a creative directorship post at Y&R. Three years later I started my own agency for branding, storytelling and content marketing. In 2019 I joined fundraising agency Mindwize, for a year. Since 2021 I'm a freelance brand strategist and senior creative for agencies, commercial organizations as well as NGO's.
De Kritische Belegger as the pain in the ass of the old school investors.
For Webecos we introduced three books without fairytales which we promoted on social media and radio. Plus there was a special B2B campaign for beauty therapists. Everything in cooperation with Art Director Sander de Waal.
To make the condition pulmonary embolism more aware to the public, I helped Mindwize with the ‘blood-curdling story’. People could download Linda Jansma’s thriller for free. The animation won awards and nominations at many art and animation festivals.
This campaign I made for the Adriaan Roland Holstschool in Bergen. I was happy to work with designer Raphaël Bartels, https://raphaelbartels.com/.
For fundraising agency Mindwize I made DM and online campaigns for Reddingsbrigade, ParkinsonFonds, Trombosestichting and more.
We created the jackpot fish for the State Lottery. An effective advertising property for digital and offline means
